HOW TO GET COVERED BY THREEWEEKS>>

This is a guide to how to get coverage for your show in ThreeWeeks.

Getting reviewed...

Everyone registered with the Fringe Society by mid-July goes onto the ThreeWeeks review list - so that's everyone (well, nearly). From that list, our Reviews Coordinator then schedules our reviewers to see as many shows as possible - whether or not we see your show is essentially a logistical decision.

You therefore don't need to call or email - if you're in the Fringe Programme (or registered with the Fringe Society by mid-July), then you're on our list, and we'll try our best to get someone along to see your show (although we can't guarantee anything!).

If you are not registered with the Fringe Society by mid-July, or at all, this does not matter, email your info to editor@threeweeks.co.uk making sure you put 'not in programme' in the subject line.

We book tickets direct with the venue or Fringe Press Office - once we've reviewed your show we will get in touch if we need any photos or further information.

Once we have seen your show, we try to get reviews published as quickly as we can.

All reviews will appear in our eDaily and will ultimately be posted on our website. They are also likely to appear in our daily or weekly printed edition, or possibly both. Generally reviews appear in print first, and then electronically, so if it appears in the eDaily first the chances are it will not appear in a printed edition. We do try to get as many reviews as we possibly can in print, but some will only appear in the eDaily and online (it is mainly shows with short runs that miss out on print reviews).

Be warned - we do get a backlog quite quickly. We try our very best to get your reviews published as soon as we possibly can (a few days after we have seen the show), but the shear scale of the ThreeWeeks operation, which is achieved on minimal resources relying primarily on a volunteer team, means that some reviews will get delayed. We do try our best to get everything through the system as quickly as possible, and in a logical order, but please do bear with us if there are delays.

We do endeavour to ensure that every show that we see does get a review published - although there will be a few shows that we do see which never actually get reviewed (there will also be shows where we have booked a ticket but for some unforseeable reason our reviewer doesn't make it on the day). We do everything we can to ensure we see every show we book tickets for, and that every show we see gets reviewed but, inevitably, given the scale of the operation, sometimes shows are missed or reviews not published. Again, please bear with us on this - and rest assured we do everything we can to try and ensure the vast majority of shows we see do get a published review (obviously we aim for 100%!).

How to get a feature...

This is where the press release comes in. We start planning our features and interviews in early July, so get your press information in early. You can email them to editor@threeweeks.co.uk (we prefer email, if only because it is more eco-friendly - you can mail press packs to ThreeWeeks, UnLimited Media, Floor 3 Unicorn House, 221-222 Shoreditch High Street, London, E1 6PJ - but if you can email it in there really is no need). We will try to confirm receipt of any email press packs, so there's no need to call unless you don't hear back after a week.

THE VERY IMPORTANT BIT: When emailing make sure you include the name of your show in the subject line, and if you are promoting more than one show send a separate email for each one. There's more chance we will read it if it's included in the main body of the email. Don't use attachments, even if it does make the press release look nicer - we're less likely to read it!

When putting together your press pack, remember that less is more - be as concise as possible. We don't need detailed storylines or long biogs - just tell us the basics about the play, the playwright (if a new play), the cast and the company, a quick precis of the plot and a list of what you think makes the show interesting.

Don't spend lots of money sending us (or even emailing us) expensive pictures - we don't need any pictures at this stage - we will ask for them if and when we need them. To this end it is useful if once you're in Edinburgh, someone is able to email us print quality pictures at short notice (ie make sure someone has pictures on a disk with them at all times - there are plenty of internet cafes in central Edinburgh). And make sure you put all your listings and contact info clearly on the press release.

As for how we choose features - well, that's hard to say. Tell us what you think is interesting about your show and it might just grab our attention. We like running articles on themes that might cover a number of shows (eg underground shows, magic shows, open air shows) so it might be worth suggesting a theme that covers your show and pointing us in the direction of other shows that might also fit the bill.

ThreeWeeks News . . .

We are always interested in your news stories as and when they break. These may feature in our eDaily, or we might develop them into features for the main newspaper. Email news stories to news@threeweeks.co.uk