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I spend one weekend being sociable, come back to my desk, and someone has let July begin. Who did that? Come on, own up! And I'm in a bit of a panic now, because once it's July, that means the Edinburgh Festival must be incredibly close.

And, when the Edinburgh Festival gets incredibly close, the flood of emails coming into the ThreeWeeks editorial inbox becomes a tidal wave. And though most of them are press releases, I've noticed quite a few this last week that have been asking about our annual ThreeWeeks Editors' Awards - how do you enter, who is eligible, how do you choose who wins? - so let me explain how it all works.

We launched the Editors' Awards at the end of our tenth festival back in 2005. There was already a plethora of great Edinburgh award programmes focused on one genre or another - and more have launched since - and we didn't want to compete with any of them. Nor did we want to find that one genre that had so far gone un-awarded and launch something very niche to fill the gap. We wanted the freedom to celebrate anything that we felt made any one festival particularly brilliant.

And so that is how the Editors' Awards work. Each year we simply pick ten things that we think added that extra little special something to the Festival just gone, celebrating those ten things at an intimate awards presentation on the final Saturday of the Fringe. There are no categories and no specialisms - awards can go to shows, performers, producers, venues, even whole festivals. In past years we've even celebrated apps, promotional campaigns, and people who have turned Fringe turmoil into Fringe triumph.

There is no formal entry process either. Before Chris and I sit down in Week 3 to draw up the shortlist we take input from our vast reviewing team - via both their published reviews and their internal recommendations - looking for excellent and innovative shows and ventures that have excited and impressed multiple reviewers, either in the festival just gone, or over successive years. We then add into that our own Festival experiences past and present to decide which ten individuals or groups are most deserving that specific year.

You can read about past winners of our Editors Awards at www.threeweeks.co.uk/awards, while this year's will be presented on the morning of Saturday 24 August. I can't wait.

Meanwhile, have yourself another ThreeWeeks Update, with links to some great new interviews and columns.

Caro Moses, Co-Editor, ThreeWeeks
The super-talented Bridget Christie has been coming to the Festival for quite some time now, notching up a grand total of seven solo Fringe shows to date, in which she mostly appeared outfitted in a range of eccentric and elaborate costumes.
In this year's set, however, she makes something of a departure from the style to which we have become accustomed. We found out more - click here
Probably best known for his hip-hop output with collaborator Dan Le Sac, Scroobius Pip has been an active player in the spoken word community for years, being equally at home sharing his words and rhymes with or without an accompanying soundtrack. Though the full-set spoken word show he toured last year, and is now bringing to the Fringe, did begin as a one-off venture. We found out more - click here
Romesh Ranganathan may be a relative newcomer to Edinburgh – this is his first full solo show – but he's already made a big splash with his set at the Leicester Comedy Festival, picking up The Leicester Mercury Comedian Of The Year gong in 2013. Not that that makes focusing on writing his Edinburgh show any easier. Romesh's discusses the challenges and chores with ThreeWeeks - click here
Through its weekly magazine, daily reviews sheet and prolific website, ThreeWeeks provides some of the most comprehensive coverage of the Edinburgh Festival. Every summer hundreds of thousands of festival-goers rely on ThreeWeeks to provide a guide to what's on offer, what performers are creating a buzz, and what shows are worth seeing.

You can get your show in front of that audience by advertising in one of our media. Ad bookings are now being taken for 2013. Check www.threeweeks.co.uk/advertising for more details and rates, then email TW.advertising@unlimitedmedia.co.uk or call 0131 516 8842 to discuss a package that suits your needs.

Following a successful pilot in 2012, the preview edition of ThreeWeeks - which comes out in late July - will be delivered directly to thousands of homes in central Edinburgh, hitting those all important local ticket-buyers, whose custom is especially important at the outset of the Fringe. The same edition will also be stocked at all key Festival venues at the start of August. Get your bookings in early to ensure a placing in this brilliant promotional platform - ads are available from as little as £200. Email TW.advertising@unlimitedmedia.co.uk or call 0131 516 8842 to book.

Yes, ThreeWeeks has ad packages for shows on even the tightest budgets. For £99 - INCLUDING VAT - you can get a classified ad in every weekly edition of ThreeWeeks. You get to submit both a photo and blurb. You can also pick and choose individual issues at £30 per edition. For more info, and to buy your ads right now online, go to www.threeweeks.co.uk/classifiedbookings. There is limited space in our classifieds section, so book early to avoid disappointment.
So yes, the ThreeWeeks team is now very much focused on this year's festival programme. Planning for our preview coverage takes place this month, so it is definitely worth sending all and any information about your show to TW.edinburgh@unlimitedmedia.co.uk asap.

There is no need to mail hard copies or to call the office, we will be browsing through everything we receive in that email account. For more information on how the editorial side of ThreeWeeks works, including how we organise reviews, features and news coverage, check this link: www.threeweeks.co.uk/getcovered/

For those of you based in London, you don't need to wait until the Edinburgh Festival to get cultural tips and recommendations from the TW team. Since last year's festival we have launched a new sister website to ThreeWeeks called ThisWeek London, providing daily cultural tips for the English capital, plus regular interviews with some of our favourite performers, writers and directors.

Whether you are into cabaret, comedy, dance, film, music, musicals, spoken word, theatre or visual art, we have regular tips for you. Check us out online, or follow us on Twitter and Facebook for a daily batch of TW tips. Plus sign up now for the ThisWeek London weekly e-bulletin, launching later this year!

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To buy advertising in ThreeWeeks email tw.advertising@unlimitedmedia.co.uk or call 0131 516 8842.

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