So, you’ve got a question about ThreeWeeks.

Feel free to email twedinburgh@unlimitedmedia.co.uk, though the chances are your question may well already be answered somewhere on this page.

If you are chasing a review, check this page here instead.

01 What is ThreeWeeks?
02 What is the Edinburgh Festival?
03 Where can I get ThreeWeeks?
04 Who makes ThreeWeeks?
05 How do you make money?
06 Can we use your content?
07 Can you explain your listings information?
08 How do I get you to review my show?
09 How do I get you to feature or preview my show?
10 How long after seeing a show do you publish a review?
11 How can I access reviews from past festivals?
12 Do your reviewers follow a code of conduct?
13 I subscribed to the ThreeWeeks email updates, but never receive them, why?
14 How can I review for ThreeWeeks?
15 How can I work for ThreeWeeks?
16 Why do you never answer my emails or return my calls?
17 What is the Festival Media Network?
18 Who created ThreeWeeks?

01 What is ThreeWeeks?
ThreeWeeks is the longest established review magazine at the Edinburgh Festival, the world’s biggest cultural event. Each August half a million people rely on us for show tips and recommendations. Sitting behind ThreeWeeks is an acclaimed media-skills education programme which each summer provides 100 aspiring journalists with a unique on-the-ground training opportunity.

We launched ThreeWeeks in Edinburgh in 1996 because at that time the Edinburgh Fringe was growing hugely each year, but at the same time media coverage was, if anything, decreasing. That meant that many strands at the Festival – and especially the new, alternative and grassroots performers and companies which, as far as we could see, were what made the Edinburgh Festival so exciting in the first place – were not getting the coverage they deserved.

From year one ThreeWeeks aimed to cover as many aspects of the Festival as possible, from the big names at the big venues through to the real grass roots shows not covered elsewhere. Over fifteen years later we continue to operate to that ethos, getting even closer to achieving it by reviewing 1500-1750 shows each Edinburgh Festival – nearly all of those doing a full run – and hundreds more than most of our competitors.

We are able to achieve this ambitious editorial aim by adopting a unique not-for-profit business model, and by building the whole thing on the back of an acclaimed media-skills education programme. Each year we recruit and train 100 young people who aspire to work in the arts, media or journalism, who are given free training and one-to-one coaching, and then gain unrivalled work experience by becoming actual reviewers on an established, credible festival publication. Not only is this one of the UK’s best media-skills training opportunities, it also enables ThreeWeeks to have one of the biggest review teams at the Edinburgh Festival, which enables us to provide such expansive coverage.

Not only does ThreeWeeks provide amongst the widest coverage in terms of number of shows covered, we also get that coverage out in as many places as possible. In Edinburgh we become a truly 24/7 multimedia operation, with our weekly newspaper, seven-days-a-week review sheet, email updates, podcasts, Twitter review alerts and constantly updating website.

02 What is the Edinburgh Festival?
The Edinburgh Festival is simply the biggest cultural festival on Planet Earth.

Actually encompassing several different festivals that all take place in the Scottish capital during August – including the completely unprogrammed and simply awe-inspiring Fringe – the Edinburgh Festival boasts the most impressive programme of theatre, comedy, dance, opera, music, musicals, visual art, cabaret, and literary and political talks and debates that you will ever find in any one place at any one time.

The Edinburgh Festival takes place in August, and more information on it is given here.

03 Where can I get ThreeWeeks?
The weekly edition of ThreeWeeks in Edinburgh is published weekly in August, in what are referred to by the Fringe community as Weeks 0, 1, 2, and 3 of the Festival.

It is free and is distributed at sites across Edinburgh, including all the key Festival venues like the Acoustic Music Centre, Assembly Hall, Assembly George Square, Assembly Rooms, Bedlam Theatre, C, C nova, C too, Dancebase, Edinburgh International Book Festival, Fringe Central, Gilded Balloon Teviot, Greenside, Gryphon Venues, Hill Street Theatre, The Hub, Just The Tonic, Paradise Green @ Augustines, Paterson’s Land, Pleasance Courtyard, Pleasance Dome, Scottish Storytelling Centre, theSpace @ Jury’s Inn, theSpace @ Royal College Of Surgeons, theSpace@Venue 45, Spotlites, Sweet Venue, The Stand, Summerhall, Traverse Theatre, Underbelly Bristo Square, Underbelly Cowgate, Venue 13, Venue 150@EICC, Zoo Venue and many more.

The daily edition of ThreeWeeks is published each morning throughout the Festival, and is available at Assembly Checkpoint, Bedlam Theatre, C, C nova, Free Fringe George, Fringe Central, Gilded Balloon Teviot, Laughing Horse @ The Blind Poet, Laughing Horse @ Espionage, Laughing Horse @ The Pear Tree, Paradise @ Augustines, Pleasance Dome, theSpace @ Symposium Hall, Sweet, Zoo Southside, Underbelly Cowgate; and cafes and pubs 10 To 10 In Delhi, Beatlejuice, Beanscene, Doctors, Favourit, Kilimanjaro and Nile Valley.

Online coverage is available throughout August at www.threeweeks.co.uk.

For regular updates on new online content, sign up to our email updates here, or our Twitter feed here. For tweets of recommended shows, follow Twittique here.

Our reviews can also be accessed by the iFringe smart-phone app.

04 Who makes ThreeWeeks?
ThreeWeeks is owned, published and loved by UnLimited Publishing, a division of the UnLimited Media Group, a London-based business that owns media, and provides creative, training and consultancy services to the media, music and communication industries. Trading from Edinburgh and London since 1996, the Group is wholly owned by its two directors, Chris Cooke and Caro Moses.

Chris and Caro also edit ThreeWeeks, and are supported in August by an Edinburgh-based professional editorial team including sub-editors, a photo editor, web and podcast manager, and office manager.

05 How do you make money?
Aha, a good question, well done.

ThreeWeeks is wholly funded by advertising. The ThreeWeeks media is a proven way to reach Edinburgh Festival ticket buyers, whether they be Edinburgh locals, Fringe performers, or visitors from across Scotland, the UK and the world. Advertising with ThreeWeeks offers producers, promoters and brands the opportunity to engage Festival audience members just as they are choosing which shows to see. Plus, as ThreeWeeks is run on a not-for-profit basis, every penny generated by advertising is reinvested into the project, enabling more and wider coverage and distribution.

For information on how to advertise click here.

ThreeWeeks is backed year round by the UnLimited Media Group.

06 Can we use your content?
ThreeWeeks makes its news and review content available to numerous media partners.

If you want to carry our content, email chris@unlimitedmedia.co.uk for more information.

07 Can you explain your listings information?
We provide only basic listing information for any show we review, preview or feature. For fuller listings you should check the relevant festival or venue’s programme, website or app.

We do all we can to assure the listing information we provide is correct, though recommend you double check with a venue or festival before making any firm plans.

08 How do I get you to review my show?
Shows and events that are part of the International Festival, Book Festival and Art Festival, plus every show registered with the Edinburgh Fringe Society by early July, goes onto the ThreeWeeks review list.

From that list, our schedulers then schedule our reviewers to see as many shows as possible on a daily basis. Whether or not we see your show is essentially a logistical decision, based on whether we have the right kind of genre reviewer available in your time slot.

You therefore don’t need to call or email about reviews. If you’re in the Fringe Programme (or registered with the Fringe Society by early July), then you’re on our list and we’ll try our best to get someone along to see your show (although we can’t guarantee anything!).

If you are not registered with the Edinburgh Fringe Society by early July, or at all, this does not matter, email your info, including full listings and genre information, plus press contact email and phone number, to twedinburgh@unlimitedmedia.co.uk, with the words ‘UNLISTED SHOW’ in the subject line.

We will normally book review tickets via your venue’s press or box office, though for very small venues we may call you direct to arrange press tickets.

ACTION POINT: If your show or event is part of International Festival, Book Festival or Art Festival, or is registered with the Edinburgh Fringe Society by early July, do nothing, you will be on our list. If this is not the case send an email with full listings and genre information, plus a press contact email and phone number, to twedinburgh@unlimitedmedia.co.uk, with the words ‘UNLISTED SHOW’ in the subject line.

09 How do I get you to feature or preview my show?
This is where the press release comes in.

We plan our show previews in late June, and plan about 60% of our feature content (interviews, columns, podcasts) in early July. The rest is commissioned during the Festival itself.
We pick shows to feature based on press information we are supplied, programme entries, word on the street, and ThreeWeeks reviews past and present, and will choose in particular those acts that have been particualrly well received by our reviewers, or who have a particularly interesting story to tell. We aim to cover all genres, big names and new talent, and acts at as many different venues as possible.

You should email your press release to twedinburgh@unlimitedmedia.co.uk as soon as you can, and certainly by the end of June. You should get an automatic response confirming receipt of your emailed press release. If you do not receive this within 24 hours of emailing, you should re-send your press release.

Eight important tips for sending a press release…

1. Put the name of your show in the subject line of the email.

2. If you are promoting more than one show send a separate email for each one.

3. Put the text of the press release in the body of the email, even if you attach a Word version.

4. Don’t send press releases as PDFs.

5. Tell us what you think is the most interesting thing about your show at the top of the email.

6. If we gave you a good review last year, remind us at the top of the email.

7. Send us print resolution photos (300dpi), though don’t put more than a few MBs of attachments on any one email – even better, give us links to where we can download photos.

8. Make sure you include a telephone contact number that will work in August.

When putting together your press pack, remember that less is more – be as concise as possible. We don’t need detailed storylines or long biogs – just tell us the basics about the play/show, the playwright (if a new play), the cast and the company, a quick precis of the plot/concept and a list of what you think makes the show interesting.

10 How long after seeing a show do you publish a review?
Once we have seen your show, we try to get reviews published as quickly as we can. It will normally take 3-7 days, though for various reasons could take as long as 10 days.

Not all reviews appear in our print editions. However, all reviews appear online, so check the main reviews page each day (where the most recent reviews will appear at the top). Recommended show reviews (4/5 and 5/5) will also be tweeted via the Twittique feed.

If after seven days your review has not been published, you can log a report with our review team via this web page. We won’t be able to respond directly, but we will look for your review on our system.

We do endeavour to ensure that every show that we see does get a review published, although a small number of reviews will not be published until after the Festival is over, and a handful may never get published. We do endeavour to publish reviews for as many shows as we possibly can during the Festival itself, and certainly to get nearly all reviews online at some point.

If a review is not published it may be because our reviewer never actually managed to see the show even though a review ticket was booked (possibly because of a problem with the ticket order at the venue, or for another logistical reason) or because the Editors decided it wasn’t appropriate to publish it (normally because the review was negative, but circumstances beyond the performers’ control mean the Editors believe it would be unfair to publish).

11 Do your reviewers follow a code of conduct?
Yes, this is outlined in the ThreeWeeks ‘standards statement’, which is available at the bottom of this page.

If you have a complaint about anything we publish, email complaints@unlimitedmedia.co.uk

12 How can I access reviews from past festivals?
Unfortunately only reviews from the most recent Edinburgh Festivals (2011 and 2012) are currently online.

We are looking into expanding our archives in the next year.

13 I subscribed to the ThreeWeeks email updates but am not getting them – how come?
99 times out of 100 if you are not receiving our email updates it is because something on your company’s server is blocking it. This may be because there is some kind of block on emails coming from bulk mailing servers (we use the Constant Contact server). You should take this up with your company’s IT department.

If you are using a home email account, it could be a junk mail filter that is stopping the updates getting through. If so, you will probably find the updates in your junk mail / spam folder. Either way, you should add ‘ebulletins@unlimitedmedia.co.uk’ to your ‘safe list’. If you need help doing this, or if that doesn’t work, then you should contact your internet service provider.

If you are using a webmail service it is also likely to be a junk mail filter problem, and putting ebulletins@unlimitedmedia.co.uk on your ‘safe list’ may also help. Some webmail services block all emails coming from bulk mailing servers before they even reach your inbox or spam folder. Constant Contact generally have a good reputation for not allowing their server to be used for spam sending, and as a result emails sent via their servers, like the ThreeWeeks updates, don’t normally get blocked. That’s why we use them. But if you never get our updates, it might be worth contacting your webmail service provider and asking them if there is any filter blocking emails from ThreeWeeks, unlimitedmedia.co.uk or Constant Contact.

If after all this, you are still having problems, by all means email twedinburgh@unlimitedmedia.co.uk and we will double check you are on our mailing list, and look if there are any problems we can see at our end.

14 How can I review for ThreeWeeks?
All ThreeWeeks reviewers are participants in our acclaimed media-skills training programme for students and young journalists.

Details of how to apply to take part in this programme are given here.

15 How can I work for ThreeWeeks?
ThreeWeeks takes on a number of paid staff members during August.

All roles are Edinburgh based and will be advertised on the ThreeWeeks website from May.

16 Why do you never answer my emails or return my calls?
It’s normally performers and PR people who ask this question. ThreeWeeks is a small but very very busy operation – during August we’re a bigger operation, but 100 times busier!

Unfortunately we simply don’t have the time to respond to every email or phone call that is chasing a review or following up a press release – if we did respond to every email and every phone call we’d not have the time to review as many shows. So – we’re sorry. But we do check every email sent to the twedinburgh@unlimitedmedia.co.uk email.

17 What is the Festival Media Network?
The Festival Media Network is a trade organisation for independent media who cover, preview and/or review at the Edinburgh Festival each August.

ThreeWeeks is a founder member of the network. Other members include Broadway Baby, The Edinburgh Fringe Podcast, Festival Previews, FringeGuru, FringeReview, Hairline and whatsonstage.com.

18 Who created ThreeWeeks?
ThreeWeeks was set up in 1996 by three then Edinburgh University students – Chris Cooke, Geraint Preston and Alex Thomson. Since 2001 it has been led by Chris Cooke and Caro Moses (who had reviewed and edited for the paper since 1996), and formally became part of Chris and Caro’s company, UnLimited Media, the following year.

Over the years various editorial associates have donated their time for free to help the paper develop and operate, including Christabel Anderson, Alan Ogilvie, Sam Taylor, Chris Mounsey, Wystan Shaw and Tom Bragg.

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